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Monday, November 29, 2010

Karatbar...why is this important and why does it cost a little more

Some have asked why there is a premium/mark up on karatbar gold and what is amount. Markup is around 10%. However if folks are concerned about this, consider the following. 

Gold that is not karatbar looses value once it leaves the vault (I have heard around 10% or higher). Karatbar does not. The holographic seal is like a "portable vault", so to speak, that goes with the gold after it leaves the vault.  Reason being is once non karatbar gold leaves the vault it can be tampered with. Therefore you may not be getting what you are told since gold can be clipped, shaved (this is why coins have ribbed edges) or drilled out and filled in with lead etc. With prices of precious metals on the rise, this is becoming more common. Click here for a recent example. So it's only the word of the holder of the gold that it's what they say it is. With karatbar you have a third party (LBMA) certifying it is what you say and the reputation of that party and their ability to certify is on the line if it isn't. It is this 3 party certification that makes others more comfortable and willing to accept it on face value for goods and services. This makes gold very useful in the day to day world of barter/buying and selling. Well worth the small premium.  

One of the biggest questions I have received from folks when I suggest they buy gold is, "what do I do with it. Who will accept it for goods and services. I can't eat it etc etc" Karatbar gold in certified small increments addresses this very concern.

Also KB's prices are in line with others who offer karatbar gold. From what I have seen most are higher priced then us...occasionally you will find a lower price. I don't know how many offer one gram karatbar gold bullion, but it's only a few from the searches I have done. (For a more complete discussion on price comparison click here) We are also the only company that offers half gram and soon to offer quarter gram karatbar gold, making it even more assessable and usable for the masses.

Last of all if folks are looking to buy in bulk and prices are the main consideration KB is not the way to go. This is not KB's niche at this time. KB's objective is to make gold usable and accessible for the masses. No one is doing that like KB.

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